This book focuses on the art deco ceramics that were produced by the British pottery industry during the late 1920's and early '30s. It examines the background of art deco and how it developed in France during the early part of the twentieth century and explores how European designers created new shapes and patterns and how these ideas eventually made their way into British design.
Well-established factories such as Josiah Wedgwood and Sons Ltd and Minton, who produced top of the range wares for the upper classes, were compelled, due to market forces, to produce art deco styled wares. At the same time the smaller factories were able to respond more quickly to the art deco style, using hand-painted decoration, an important feature of art deco patterning, with the big names such as Clarice Cliff and Susie Cooper being well known today. Twenty-two large and small pottery companies are given their own chapters.
An important section of the book is a comprehensive survey of many smaller factories that are not well known today. Information on the products of fifty-five of these manufacturers, many of whom are discussed for the first time in a book, provides invaluable new sources of collecting.