Hechizo jewelry features ceramics, metals and textiles all combined into beautiful items made to celebrate global traditions of adornment, pottery, and costume. Hali Emminger, creator of Hechizo majored in sculpture and art education at Virginia Commonwealth University. The brand name is Spanish for “spell” or “magical charm,” which Emminger thought was an interesting way to describe her jewelry, given that the company often incorporates Native American and Latin talismans and symbols into its designs. Hali resides in Richmond with her husband and daughter.